I'm quite happy to see the latest article on the New World in-game store. There was some worries with some of the initial items presented in the last alpha test but they quickly rectified it.

Here is the quote I like from the article:
Items in the store during Alpha will be purely cosmetic and provide no gameplay advantages.

I added "yet" to the title of the discussion as there is this part as well:
As the game evolves, we may add new categories of store items based on our players’ desires.

This worries me a bit more as "players' desires" doesn't necessary mean "the right thing to do".

I hope it stays within the spirit of "provide no gameplay advantages".

More information here: