Miss Esports - Empowering Female Gamers in MENA

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  • Tamara's Avatar
    Community Manager
    Hi everyone!

    Have you heard of Miss Esports before?

    Miss Esports is a new platform which seeks to celebrate female gamers, while providing a safe and supportive community for talent based in the region.

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    • Lenovo and Power League Gaming have come together to build a community of ambassadors and mentors who will help girl gamers achieve their professional goals in the e-sports industry.
    • According to research conducted by Newzoo, across 13 countries, females represent 46% of all gamers. Moreover, in MENA alone, gamers aged 18-24 are spending an average of 8 hours per week on console gaming –35% of whom are female.
    • Miss Esports, brought by Legion, is now recruiting female gamers across MENA, who will each represent their localities and work towards championing talent and competing. In addition to sharing their personal experiences, ambassadors also provide information and networking opportunities related to video games, streaming and content creation.

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    #3897f0 ; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram
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    #c9c8cd ; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">#c9c8cd ; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Miss Esports (@missesports)

    Claire Carter, Marketing Director, Lenovo – Middle East and Africa said:

    “ It’s crucial to ensure we’re creating inclusive environments, and this is something which has always been very close to our hearts at Lenovo. Miss Esports represents an evolution in our continued efforts to celebrate all gamers – in this instance, creating a safe and positive community in which we can nurture female talent. Our ultimate goal is to not require differentiating between male and female gamers in the future, but rather, having a shared platform where all gamers can compete and have access to the top gaming influencers. We have highly talented female gamers across the Middle East and Africa who are as “savage” as their male counterparts and at Lenovo, we want to help unleash their “Stylish Outside, Savage Inside” personas to inspire even more women to game! ”

    Stay tuned on the community to find out more!
    → Do you want to play games with us? Click here to see our game nights schedule.​​​​​​​
    New to Legion Community? Introduce yourself here!
    → If you have any questions, reach out to me via private message:)
    Arabic speaker? Check out our Arabic Community!
  • 5 Replies

  • Wersus's Avatar
    Community Manager
    @Tamara That's impressive! 👏
  • LilySensei (Paty)'s Avatar
    Community Manager
    Love this!!
    → ¿Aún no te has registrado? > Hazlo aquí 🎅
    → Si tienes alguna pregunta, mándame un mensaje privadoaquí🤔
    → Participa y gánate una copia de Call of Duty: Vanguard: haz clic aquí
  • Tamara's Avatar
    Community Manager
    @Paty @Walter

    I second that! Lovely to see talent emerging from this initiative😄
  • Raine's Avatar
    Level 9
    This is really cool. I've been a female content creator going on 6 years now, would be nice to hear more news on this!
  • Tamara's Avatar
    Community Manager
    @Raine Great to hear that! We will be posting more about this so stay tuned 😎