Unpacking EOMM (Engagement Optimized Matchmaking): Are We Just Pawns in a Manipulative Algorithm?

As I spend time casually playing Marvel Rivals, something keeps nagging at me: the role of Engagement Optimized Matchmaking (EOMM) in the game.

If you've ever noticed that the number of truly close and enjoyable matches seems overshadowed by streaks of stomped or being stomped, I think there might be more at play here than just luck.

I've come across several pieces of evidence suggesting that NetEase may be utilizing a highly manipulative algorithm to maximize player retention through EOMM.

This raises a lot of questions for us as players: are we really having fun, or are we just tools in an algorithm designed to keep us invested by rigging the matchmaking?

Here are some eye-opening links that discuss this topic in more detail:

• An Analysis of EOMM in Marvel Rivals (2017-2025)

  https://old.reddit.com/r/marvelrivals/comments/1iiclq3/analysis_of_eomm_in_marvel_rivals_2017_2025/

• Tackling EOMM from an AI Perspective

  https://ojs.aaai.org/index.php/AAAI/article/view/28760

• A Deep Dive into NetEase's Game Strategy

  https://nos.netease.com/mg-file/mg/neteasegamecampus/art_works/20200812/202008122020238605.pdf

• Game Developers Conference - Finding the Right Match

  https://gdcvault.com/play/1027278/Find-the-Right-Match-AI

• Visual Analysis of Match Outcomes

  https://imgur.com/a/4THmI9a

• Another Look at Matchmaking Trends

  https://imgur.com/a/smWttFh

Have any of you experienced the frustrating pattern of win/loss streaks?

Do you think the EOMM system is manipulating our gameplay experience or am I just salty about losing/winning too much?

Thoughts?