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(Official Poll) We want to hear from you!

Ben G. (Lenovo CM)
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Hey, Legion Gaming Community! We need your help! 
We want to make sure that we’re expressing the benefits of Lenovo Gaming in a way that our community understands. 
Please review the headline and paragraph options below and provide your responses to the questions that follow: 
  

Headline Options: 

  • Headline Option 1: Smarter Play. Starts with Lenovo 
  • Headline Option 2: Your gaming journey. Made smarter with Lenovo 
  • Headline Option 3: Make the Smarter Play with Lenovo Gaming 
       

Paragraph Options: 

  • Paragraph Option 1: 
    Play smarter on Lenovo hardware, customized to your needs with AI-tuned performance that crushes both framerates and the competition. Dive into each game along with an epic community of gamers offering advice, sharing stories while also helping you earn rewards. Your gaming journey starts with Lenovo! 
     
  • Paragraph Option 2: 
    Start your gaming journey with Lenovo. We are your partners through every adventure, helping deliver truly immersive gameplay on hardware customized to your needs with AI-tuned performance that crushes both framerates and the competition. You get an ally in Lenovo with advice from a community of like-minded gamers, custom spec'd machines and accessories along with the opportunity to earn rewards.  
     
  • Paragraph Option 3: 
    When you begin your gaming journey with Legion, it’s the smarter play. Legion brings fully immersive gameplay with top spec hardware, customized to your needs. Plus you get an ally where you can seek advice from a community of gamers, the right accessories to maximize your gaming sessions, and the opportunity to earn rewards along the way! 
      

Poll - Please vote for each question below!

Once you’ve completed the poll questions, please provide your thoughts on the following questions in the Comment section below: 

  1. Is there anything else you’d like to share with us about these statements?  
  2. Was there anything about these statements that you found difficult to understand? 
  3. Based on what you’ve read here, can you articulate in a few sentences what you understand the value to be for Lenovo Gaming? 

  • 1. Headline 3 sounds too much like the gambling type of gaming.

    2. No.

    3. Lenovo offers state of the art hardware products. They are designed to give you a truly immersive gaming experience. In addition, Lenovo offers you access to the Legion Community where you can share experiences with other community members, keep up to date with games, learn from others and gain advice.

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    It seems you're pushing the AI aspect of gaming, a lot like Nvidia. That said, since Smart Shift exists and there is no real explaining on what this AI chip does or how it differs or is an upgrade over standard Smart Shift. I mean, its been advertised a lot on how it shifts power around as it's needed. If you're not just selling snake oil, you need to explain more, or show how it differs from the  current technologies instead of just claiming it will boost FPS and performance.

    Considering the general fiasco with Nvid butchering this generation of cards, the general cost of gaming now and the value, if you're wanting to push this new idea, you need more than words as most now are going to be very weary of this kind of stuff. I for one am one of those people.

    Otherwise you're pretty much saying your AI will make a difference and you have a great community that will help, you also make it sound like you guys are more prominent here too, you guys rarely chip in with the forum in ways that seem helpful if someone has questions. Not knocking your advertising, just you need to back it up.

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    Is the headline supposed to be a slogan for the new product line or something? Even though I picked the "Your gaming journey. Made smarter with Lenovo" from the choices, it sounds like my gaming journey is "less smart" if I am not playing with Lenovo hardware - but what does that even mean?

    Something I've found weird: "AI-tuned performance that crushes both framerates and the competition" - doesn't crushing framerates mean lowering them? Open mouth

    It sounds like you're promoting a new product line, community (these forums), and the rewards system that are only available in the US (or are we talking about rewards we have available here...?).

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    I like the chance to have an input on these things as well as seeing your thought process / design process for these types of things

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    I understand why marketing material is needed, but honestly none of these options are good for me. The problem is they all sound like marketing material - they don't sound genuine or even human. What is wrong with telling things as they are, even if they need to be spun more for marketing?

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    My company recently went through a rebranding and some accompanying marketing training, and as you would expect, the main point was: keep it simple. I think Paragraph Option 1 is the most succinct while remaining effective, while the only real issue I have with Headline Option 1 is the grammar... Same issue with Paragraph 3, actually - "...an ally WHERE you..." - doesn't quite make sense. An ally isn't a place.

    Nothing too difficult to understand, although as Ragnaraz has pointed out, the AI part will need some explaining. However, I don't recommend any detailed explanations in headlines. That'll quickly turn people away.

    It seems to me that the values of Lenovo Gaming are based on using cutting edge tech to deliver a full gaming experience with friends and some extra bonuses to boot! Can't argue with that!

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    I think headline 1 should be one sentence, not two.

    Paragraph 2 feels like you're joining a club or a team, which is a very advantageous feature to offer if it can be followed through on, in practical, ongoing terms. 

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    Everything is mostly clear and understandable, but as others have pointed out, all the headlines sound a bit strange when split into two sentences. It's difficult to say more without knowing how this will be presented to viewers.

    Paragraphs are understandable, but they sound like a rather unimpressive marketing material that just wants to capitalize on the current AI hype. If the language were more friendly and natural, it might sound better.

    Personally, I'm not a fan of hyped stuff, so to me, all these headlines and paragraphs don't seem particularly exceptional. I prefer to do my own research rather than rely on marketing material Confused