I haven't seen any threads about this so I'm going to mention it here, about a month ago Qualcomm announced the Snapdragon X Elite processor for laptops, not phones. This is actually the work of a company they bought a few years ago called Nuvia that was created by ex-Apple engineers who worked on Apple's M series of CPUs, besides the snapdragon branding, it doesn't really have anything in common with the smartphone SOCs, it's a different design entirely.
Release date for laptops with these processors is supposedly mid-2024 so about half a year from now, not much is known yet but there are some benchmarks and previews:
Personally I think more competition is always good and without counting Apple because they have their own walled garden ecosystem or chromebooks which are very low end and I consider different products entirely, this is the first time someone tried to make a dent in this intel/AMD space which is definitely welcome IMO. However I am not overly excited about this for the simple reason that Windows on ARM has historically been a failure and depending on Microsoft and software developers to try to make it better is a gamble, my guess is the first few years are going to be rough as the software support is not there and x86 emulation will make things run slower than they should be, but over the long term if they don't give up on this and they create a market for it, it could pay off massively in a way that benefits both them and consumers.