‘A’ list actors in games

The current trend is for games to use not only the voices, but also the accurate likeness of the actor as the main characters.  As with films, this fuels a race to sign the biggest celebs, and at great expense.

Is this the right direction? Is it increasing the cost of games unnecessarily just for the sake of ‘celeb’ status? Are games more immersive if the characters and voices are anonymous? Should the focus for a game be just a good game rather than a ‘star-studded’ cast?

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  • Game industry is trying to do what movie industry has been doing for quite some time - they are trying to hype the game just because it has a certain actor, director or celebrity in it. It's like when you have a movie advertisement where the main thing it's trying to say is "starring Oscar best actor winner" or "Oscar winning director" without even telling what the movie is about or showing the movie merits. It's a bad trend, but like many things in marketing, it works so I don't think it'll end anytime soon.

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  • Game industry is trying to do what movie industry has been doing for quite some time - they are trying to hype the game just because it has a certain actor, director or celebrity in it. It's like when you have a movie advertisement where the main thing it's trying to say is "starring Oscar best actor winner" or "Oscar winning director" without even telling what the movie is about or showing the movie merits. It's a bad trend, but like many things in marketing, it works so I don't think it'll end anytime soon.

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