Why isn't Lenovo being pushed as a more reliable brand?

Probably not an issue with trust as much as it's an issue of sponsorship money. I wouldn't say Legion is any worse than their competitors; reviewers have been favorable to Legion for the past few years. I'd rather they keep prices down and don't spend the money we give them on sponsoring teams. 

I kind of agree with the "put the money in the product NOT sponsorships approach." I like high-quality, reasonably priced gear. Too much advertising and marketing budget makes that hard to do.

Most likely marketing. Other companies are spending more on the events same with any other sporting events and what products are seen.

Brand strategy is a weird thing for sure, and unfortunately it's almost always opaque.  Unless Ben or one of the other folks who might have some insight into this weigh in, I doubt we'll get much more understanding into the lack of esport involvement.

I'll throw in my two cents, professional partnerships don't say anything about the reliability of the product to me.  When someone is sponsored, they have essentially unlimited access to repairs and new parts that any normal person would have to pay and wait for.  In some cases they also have access to behind the scenes customizations that a regular buyer doesn't have.

I fully agree. Lenovo has a good reputation on tech websites and their reviews. Lenovo doesn't put as much money into sponsorships and big advertisement. I personally as a consumer have become wise over the years and am not influenced by big ads and I think most consumers who are tech savvy or at least follow tech are the same. The best marketing is the performance, durability and quality of the product as reported by consumers and trustworthy tech sites through social media or websites. We live in a digital world where info and opinions spread very quickly through the internet so let your product speak for itself and use the revenue to make a superior product and create longevity in your brand name. THIS IS THE WAY.

Good question. IBM was the go to reliable brand and now Lenovo IS IBM. Not sure why they aren't milking that

It all comes down to marketing decisions. Lenovo is known well enough, do you think they need to spend money on that kind of marketing? Would it be worth it? How much return they get per dollar invested? I don't have the answers, but these are some things to consider. 

While I was working at the VA hospital; one of the Dr’s had a Lenovo.  He swore up one side and down another about how great they were.  At that time i couldn’t afford one, so i bought a A$!U$.  That thing gave me more problems than a laptop should.  

If I would have just saved up a little longer I could have got a Lenovo. I put up with that thing (sent it back 3X’s for warranty work) longer than I should have. After the warranty expired and it had the same issue that  had been fixed (3Xs).  I gave up and got me a Lenovo 

I’m a happy camper now. 

just thought you all would like to know that old cougars can learn new tricks

I've always found Lenovo a reliable brand & those whose opinion I trust think likewise. Great minds, huh? 

Lenovo has a long history of products that are very dependable. That and a support system that meets the needs of its customers is important. Marketing is important, but does not have to be overwhelming. I think that word of mouth has more meaning. You know, I tell two people and they tell two people and so on and so forth. I would rather see Lenovo put the money back into the company toward improving the product lines and people who work for them. That is investing for the future.