Does anyone have any strong feelings (or not so strong ones) on companies that offer freebies / giveaways / contests / etc., to folks that engage with their content, follow them, etc.? Like, does it increase your loyalty to that company or make you want to be a consumer of that company? Do you just enter for the sake of maybe winning? Or do you just pass them by?
I ended up here for the sake of a giveaway (but actually really like how engaged this community is). For me, if Lenovo wasn't a reputable brand, I'd not have taken the time to go through a forum registration, replies, etc., just to potentially win something. I personally like Lenovo's approach of using Gleam - it seems to track entries easily, allow for easy entry without many additional actions (other than forum registration, in this case) - follow a page, like a post, engage with a post, etc. But I'll just pass the ones by that have full essay requests, photo posts, video posts, sign up and comment on a blog post, etc.